#1 – How ads don't work, how to build worlds, and how to bring your ideas to life

This is the first issue.

The issue with first issues is that they always seem to start out of nowhere. Because you didn’t read the long preamble. Because you’re not privy to the thoughts that tumble through my head. (Until now.) So rather than trying to elaborately circumnavigate this awkwardness, I’m just going to jump right into it.

Here are the first six links of inspiration.

Enjoy.

• Ads don’t work that way

• Three Eras of World Generation (via Zoe Scaman)

• Eyecandy

• The Battle to Retain Market Leadership (via Faris Yakob)

• What is ChatGPT doing and why does it work?

• Modern Marketing Dilemmas (Kantar 2023, PDF)

What are some of the things that have inspired you this week?

---

If you enjoy this type of stuff and don’t want to miss out, please feel free to subscribe. And if you know someone who might enjoy it as much or more than you, why not sharing the love?