#13 – How to write music for rolling boulders, avoid Forgettable Ads, escape Zombie Twitter, and saturate your products right
Hello dear reader,
I am on an extended holiday – a stay-cation of sorts. Which is probably among the most relaxing things a parent of a nursery-loving toddler can do. It also means I get to read more broadly and wildly than usual. And that gets us to today’s Six Links of Inspiration that talk about Zombie Twitter and Threads, lazy girl jobs and anti-work, Canadian court rules and emojis, saturated colours and sustainability, forgettable ads and your memory, and music and rolling boulders.
Enjoy the read.
Zombie Twitter has Arrived. Last week saw a large scale high school reunion of disappointed Millennials who rushed to newly launched Threads like they used to run for an iPhone launch. The overall consensus so far: Threads is less shit than Twitter but everyone is expecting it to become that soon. Because Meta is still Meta.
A Lazy Girl Job Will Not Save You. That the 2020s are all about redefining our relationship with work is not a secret anymore. The latest nuance to the “anti work” movement is the “lazy girl job” trend. Written up by Dazed. Eyes rolled by me.
Canadian Court Rules 👍 Emoji Counts as a Contract Agreement. All I can say about this is that we all just need to be a bit more careful about what we express through emojis now, okay? 🤓 Ultimately, emojis are language and language conveys meaning and creates reality (that we want to be able to rely on.)
To saturate or not saturate? I stumbled on Riccardo Vocca’s little post summarising research that shows that lower saturated colours are unconsciously associated with a product's "gentler" impact on the environment. He goes on to outline other implications of colour saturation that all make complete sense – in hindsight.
Forgettable Ads: They Never Happened. Another Linkedin find, another reference to a popular Cannes talk. The short of it: it takes 2.5 seconds for an ad to enter your memory. Most ads don’t hold your attention for that long. Don’t be those ads.
How to Write Music for Rolling Boulders. Not only is this opinion piece in the NYT a beautifully interactive reading experience, it’s also a great audio journey through one of the most iconic and entertaining movie franchises of all time and a great celebration of the importance of a score. In this particular case, the work of John Williams, who’s work you’ve probably been whistling occasionally without really thinking about it.
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Read you all next week.