#2 – Why ice cream is so easy to love, why you should ditch personas and cohorts, and what's with those cowboys in Saint Laurent?
Hello everyone,
welcome to issue #2 and this week’s Six Links of Inspiration. This week, as a nod to the sunshine and blossom in London (he writes as it’s freezing and raining again), is about ice cream and how it creates comfort, marketing science and how it makes a difference, the future of search, a reminder to use our brains, and why a fashion house is launching a production company.
Enjoy. (The links, and that ice cream.)
How Brand Building and Performance Marketing Can Work Together
Pedro Almodóvar’s new western stars Ethan Hawke and Pedro Pascal in Saint Laurent
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