#3 – Of creatives and strategists, funnels and cockroaches, teenagers and social media, and the limits of psychology
Hello friends,
this has been quite a week. Partly because the UK is heading into three (!) short weeks due to a couple of bank holidays, which always puts pressure on those precious days before them. (Particularly if those short weeks are pierced with presentations, deadlines, and launch dates.)
This week’s Six Links of Inspiration are about what strategy should really offer, what Barbie can do for representation, what sales funnels and cockroaches have in common, and whether there’s actual evidence for the link between Social Media and Teen Mental Health Crisis. Oh, and of course a link about the limits of psychology as demonstrated by an awkward story.
Happy reading!
Creatives on Strategists. Alex Morris is “looking outside ourselves to define what strategy offers”
Barbie’s Marketing Leader Lifts the Curtain on Its First Down Syndrome Doll. Barbie is introducing a new doll into their range of “diverse dolls”
IP in the AI era. (It’s complicated and will keep lawyers busy – unless someone writes an AI to solve those cases?)
Why the sales funnel is the cockroach of marketing concepts. (A classic from 2021.)
The Statistically Flawed Evidence That Social Media Is Causing the Teen Mental Health Crisis. (A long read.)
I Ruined Two Birthday Parties and Learned the Limits of Psychology.
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