#6 – How language creates reality, how to choose the right words, the right parking spot, and the right sign off to your emails
Happy Friday!
Last week I shared two reading lists, one of which was about writing. In this issue of Six Links of Inspiration I want to spend a bit more time talking about words. Words, language, how to chose the right ones and why that matters. It’s a fascinating topic and one that every strategist should obsess (more) over. I know every strategist at one point laughs about the fact that we spend hours in meetings to debate the semantics of individual words. But if words create reality then choosing the right word matters.
In order to give you some respite after those long(ish) and sometimes abstract reads, we will finish today’s issue with some inspiring work. (That was probably inspired by some inspiring words jotted down on a brief of some sort.)
Happy reading.
The post-linguistic turn. A longish read about philosophy’s obsession with language – and how it has been unravelled. If you read one thing from this list, make it this piece.
The Bluestocking: On writing. A journalist’s guide to choosing words. I particularly like the simple advice on details being everything and not trying to save people from themselves.
How to sign off an email. A not so serious column about, well, signing off emails.
How to bag the best spot in the supermarket car park. Rory Sutherland offers solid parking advice and a point of view on perception asymmetry.
Lululemon’s brilliant dupe strategy should be duplicated by every brand. While I disagree that every brand should duplicate that strategy, it’s a attention-grabbing move by the sports brand.
Miniature menu launched on Uber Eats to celebrate Ant-Man and The Wasp: Quantumania release. I really like what Mother did for Uber Eats here.