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Deep Down: The 6 I's of Connection
A framework for building connections between brands and communities
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Maximilian
#34 – On authenticity, meme culture, gaps, and the collapse of businesses and marketing
Happy Friday, This week, Merriam-Webster have revealed their word of the year, so we’ll look a bit at why the world seems to long for authenticity and…
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Maximilian
November 2023
#33 – The myth of growth mindset, Amy Pohler's marketing tip, and the spending power of avatars
Hello! This is late, and I’m sorry, but thank you for waiting for me. This week’s Strategy Bites looks at the persistent myth of the Growth Mindset, how…
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Maximilian
#32 – On Stochastic Parrots, Anthropomorphising AI, David Attenborough, our lack of imagination, and fixing briefs
This issue explores the differences between toddlers (“small language models”) and GPTs (“large language models”), why humans talk to animals (and AIs…
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Maximilian
#31 – On synthetic data, better questions, big turkeys, drive-throughs, and the rise of meh-diocrity
This week’s Strategy Bites is looking at how AI can meaningfully (and not so meaningfully) contribute to the strategic/creative process, the quality and…
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Maximilian
#30 – Butts, Swearwords, Micro States, Black Friday sales, and lots of Questions
Hello everyone, welcome to the 30th edition of Strategy Bites. This week we’re looking into butts and their backstory (the cheeks, not the holes), the…
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Maximilian
October 2023
#29 – The deceleration of culture, the rise of the hermit consumer, and brands as stories
Hello and happy Friday, This week’s Strategy Bites look ponder the question whether culture really has come to a standstill (and if so, why that might…
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Maximilian
#28 – What Taylor Swift knows, what a brand is, and why Naomi Klein does care about hers
Good afternoon everyone, With a 24-hour delay, here is the latest issue of Strategy Bites. This week we’re looking into what a brand is, what Taylor…
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Maximilian
#27 – The sad truth of comedy, finding a room, brand campaigns, the internet, and building fandoms
Happy Friday 13th everyone. This week’s edition looks at the responsibility of comedy, the role of brand campaigns, the weird state of spare room ads…
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Maximilian
#26 – Reality check: making culture over researching culture, perspective taking over empathy, and communities over commerciality
Hello everyone, we’re back with another issue of Strategy Bites. This week is mostly about a big reality check for the marketing world. We’re looking at…
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Maximilian
September 2023
#25 – On creativity, growth potential, zero-sum thinking, and the bottom-up potential of TennisTok
Heja. This week’s issue of Strategy Bites looks at hourlong meandering conversations about creativity, where a brand’s growth potential truly lies, some…
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Maximilian
#24 – The power of fear, the state of retail, the problem with ego and your next Starbucks order
Hello. This is the 24th issue of Strategy Bites’ Six Links of Inspiration and this week we’re exploring the entry points that live sports can offer to…
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Maximilian
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