Strategy Bites

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Sitemap - 2023 - Strategy Bites

#37 – On learnings, small numbers, big numbers, Christmas music, and disorienting sprawls

#36 – The joy of underperforming, thinking in systems, and using AI tools for creativity

#35 – Attention fracking, shit presentations, the problem with competence, and too much trends for 2024

Deep Down: The 6 I's of Connection

#34 – On authenticity, meme culture, gaps, and the collapse of businesses and marketing

#33 – The myth of growth mindset, Amy Pohler's marketing tip, and the spending power of avatars

#32 – On Stochastic Parrots, Anthropomorphising AI, David Attenborough, our lack of imagination, and fixing briefs

#31 – On synthetic data, better questions, big turkeys, drive-throughs, and the rise of meh-diocrity

#30 – Butts, Swearwords, Micro States, Black Friday sales, and lots of Questions

#29 – The deceleration of culture, the rise of the hermit consumer, and brands as stories

#28 – What Taylor Swift knows, what a brand is, and why Naomi Klein does care about hers

#27 – The sad truth of comedy, finding a room, brand campaigns, the internet, and building fandoms

#26 – Reality check: making culture over researching culture, perspective taking over empathy, and communities over commerciality

#25 – On creativity, growth potential, zero-sum thinking, and the bottom-up potential of TennisTok

#24 – The power of fear, the state of retail, the problem with ego and your next Starbucks order

#23 – What actors know about strategy, myths can do for brands, challenger brands really do, and how to resolve creative conflict

#22 – The virtues of being bad, finding out what funny is, how Pixar is shaping the future, and why thinking makes our brains tired

#21 – On imaginative risk, words that matter, ads that win through, and the alleged homogenisation of cultural content

#20 – How to work in marketing, learn from TikTok, follow the money, and not let tales become modern tyrants

#19 – Understanding Conceptual Closure, Loyalty and Trust, the language of our bodies, the end of collabs, and the limits of search marketing

#18 – The most important strategy skills, helpful generative AI, mindless marketers, and desperate foomscrolling.

#17 – About hype machines, AI partners, sources of pleasure, and the UK media landscape

#16 – How the ad industry is losing, demographics are shifting, and the world is changing

#15 – On resilience, staying on the bus, synchronising brain waves, and the need to belong

#14 – On picking a bone with the EBI, reminding strategists what their job is, and reminding strategists how good their job is

#13 – How to write music for rolling boulders, avoid Forgettable Ads, escape Zombie Twitter, and saturate your products right

#12 – What's up with Moral Mirroring, Bed Rotting, the Triple Opportunity of Attention, and Working-from-home Productivity

#11 – Of brand building in digital, a humanist renaissance, the limitation of story, and great creativity

#10 – About not stopping, cracking creativity, narrating economics, being distinctive, journeying strategy, and buying AI junk on Etsy.

#9 – How to start out in the creative industry, how to build a team, and how e-commerce is rupturing the social fabric

#8 – Why generational labels are dangerous, why optimisation doesn't work, and how to slide into a strategist's DMs

#7 – Why placebos are good for emotional pain, spoilers don't matter, and aesthetics get in the way of sustainability

#6 – How language creates reality, how to choose the right words, the right parking spot, and the right sign off to your emails

#5 – What you could read, what skills you could aim for, and how you could avoid thinking (and creating) like everyone else

#4 – What the Greek can tell us about failure and marriages, and why targeting still matters and AI is a waste of time

#3 – Of creatives and strategists, funnels and cockroaches, teenagers and social media, and the limits of psychology

#2 – Why ice cream is so easy to love, why you should ditch personas and cohorts, and what's with those cowboys in Saint Laurent?

#1 – How ads don't work, how to build worlds, and how to bring your ideas to life

#0 – Strategy that bites

© 2024 Maximilian Weigl
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